About Us
FUTURA Hospitality is a Dubai-based hospitality consultancy firm redefining the future of dining, nightlife, and guest experiences. We specialize in delivering strategic advice and bespoke solutions that empower businesses to build innovative, guest-centric hospitality concepts.
As a forward-thinking hospitality consultancy, FUTURA combines bold vision with hands-on operational expertise to help clients develop future-ready, sustainable, and high-impact experiences that thrive in an ever-evolving market.
Our Services
At FUTURA, we offer a comprehensive range of services designed to support every stage of your hospitality journey. As a forward-thinking hospitality consultancy, we provide strategic, creative, and operational solutions that help businesses thrive in a competitive and ever-changing industry.
Concept Development
& Strategy
We craft hospitality concepts from the ground up—strategic, scalable, and experience-driven. Our process combines market insight with bold, creative thinking to define unique, future-ready identities.
Digital
Marketing
We design digital strategies that connect with guests across platforms. From social storytelling to performance campaigns, we help hospitality brands grow with data-led precision and cultural relevance.
Branding
& Design
We bring your brand to life through thoughtful design and emotional clarity. From visual identity to environmental graphics, every touchpoint reflects a story that feels distinct, refined, and purposeful.
Management, Consultancy
& Operations
We offer operational guidance grounded in real-world experience. From opening day to full-scale growth, our team supports you with hands-on solutions that elevate performance and guest satisfaction.
Hospitality Advisory
& Market Research
We provide deep industry knowledge and strategic analysis tailored to your market. Our research and insights inform decisions that drive long-term value and position your business for sustainable success.
Trainings
& Recruitment
We help you build exceptional teams through bespoke training and curated talent sourcing. From culture to service standards, we shape human experiences that define your brand at every level.
FINE DINING EXPERIENCE
OUR PROJECTS & EXPERIENCES
The strength of FUTURA as a hospitality consultancy lies in the proven experience of our team. Before founding FUTURA, our leadership was directly involved in high-impact projects with some of the world’s most renowned hospitality brands—ranging from luxury hotels to innovative dining concepts.
Our Team
At the core of every bold idea and seamless execution is a team that understands the future of hospitality from the inside out. Our leadership brings together deep operational expertise, creative vision, and a passion for innovation. From concept to kitchen to guest experience, we work hands-on to shape strategies that perform and inspire.
Founder | Growth, Strategy & Vision
Will Leekulcharoen
Will drives FUTURA’s growth, strategic direction, and long-term vision. With extensive experience managing high-volume, internationally recognized F&B establishments, he specializes in helping clients build scalable and forward-thinking hospitality concepts.
Co-Founder | Operations, Planning & Hospitality
Vladislav Zabelin
Vladislav leads operations, project planning, and the execution of bespoke hospitality solutions. Known for his operational excellence and hands-on leadership, Vladislav works closely with clients to optimize business performance and deliver exceptional guest experiences.
LAURETTA PROJECT
Whether you have a project, a question, or just an idea. Reach out anytime. We’re here to collaborate, create, and elevate.
